Air Canada, Continental, Lufthansa and United formed an Atlantic Joint Venture (AJV) in October 2009 to offer simplicity, choice,
and value on transatlantic services between North / Central America and Europe / Middle East / Russia /India & Africa. Together
the carriers are building a partnership that provides travel agents and customers alike with a better way of doing business.
In April 2011, BMI joined the Atlantic joint venture, follwed by Austrian Airlines and Swiss in July 2011. Following BMI's change of ownership, Brussels Airlines became the latest member
to join in March 2012.
What is the Air Canada, Austrian, Brussels Airlines, Lufthansa, Swiss and United AJV?
The joint venture features commercial cooperation that provides for improved efficiency and greater ability of each airline partner
to offer a more competitive range of products in the Atlantic marketplace. While the carriers cooperate on creating efficiencies in scheduling, revenue management, sales and marketing, they retain their individual corporate identities, brands and product offerings.
Six airlines working together to provide simplicity, choice and value:
- Aligned processes allow for simplified agreements
- Coordinated passenger service between carriers including interline ticketing and baggage transfer
- One contract and one point of contact
- Larger inventory of seats with variety of cabin and in-flight product offerings
- More flights to over 400 destinations
- Greater selection of non-stop and direct routings
- Opportunity for customers to save on more carriers to more destinations
- Expanded traveller services including lounge access
- Additional destinations and gateways